Your daily does of disingenuous propaganda.


The American Fifth Column Treasonous Media never ceases with it’s dishonest attempts to indoctrinate through propaganda, when the end justifies the means, examples like today’s are not just to be expected, they are mandatory.

Cultural production of ignorance provides rich field for study

By Michael Hiltzik

March 9, 2014, 5:00 a.m.

Robert Proctor doesn’t think ignorance is bliss. He thinks that what you don’t know can hurt you. And that there’s more ignorance around than there used to be, and that its purveyors have gotten much better at filling our heads with nonsense.

Proctor, a professor of the history of science at Stanford, is one of the world’s leading experts in agnotology, a neologism signifying the study of the cultural production of ignorance. It’s a rich field, especially today when whole industries devote themselves to sowing public misinformation and doubt about their products and activities.

The tobacco industry was a pioneer at this. Its goal was to erode public acceptance of the scientifically proven links between smoking and disease: In the words of an internal 1969 memo legal opponents extracted from Brown & Williamson’s files, “Doubt is our product.” Big Tobacco’s method should not be to debunk the evidence, the memo’s author wrote, but to establish a “controversy.”

When this sort of manipulation of information is done for profit, or to confound the development of beneficial public policy, it becomes a threat to health and to democratic society. Big Tobacco’s program has been carefully studied by the sugar industry, which has become a major target of public health advocates.

It’s also echoed by vaccination opponents, who continue to use a single dishonest and thoroughly discredited British paper to sow doubts about the safety of childhood immunizations, and by climate change deniers.

And all those fabricated Obamacare horror stories wholesaled by Republican and conservative opponents of the Affordable Care Act and their aiders and abetters in the right-wing press? Their purpose is to sow doubt about the entire project of healthcare reform; if the aim were to identify specific shortcomings of the act, they’d have to accompany every story with a proposal about how to fix it.


Fallacy: Appeal to Authority

Also Known as: Fallacious Appeal to Authority, Misuse of Authority, Irrelevant Authority, Questionable Authority, Inappropriate Authority, Ad Verecundiam
Description of Appeal to Authority

An Appeal to Authority is a fallacy with the following form:

Person A is (claimed to be) an authority on subject S.
Person A makes claim C about subject S.
Therefore, C is true.

This fallacy is committed when the person in question is not a legitimate authority on the subject. More formally, if person A is not qualified to make reliable claims in subject S, then the argument will be fallacious.

This sort of reasoning is fallacious when the person in question is not an expert. In such cases the reasoning is flawed because the fact that an unqualified person makes a claim does not provide any justification for the claim. The claim could be true, but the fact that an unqualified person made the claim does not provide any rational reason to accept the claim as true.

When a person falls prey to this fallacy, they are accepting a claim as true without there being adequate evidence to do so. More specifically, the person is accepting the claim because they erroneously believe that the person making the claim is a legitimate expert and hence that the claim is reasonable to accept. Since people have a tendency to believe authorities (and there are, in fact, good reasons to accept some claims made by authorities) this fallacy is a fairly common one.

Since this sort of reasoning is fallacious only when the person is not a legitimate authority in a particular context, it is necessary to provide some acceptable standards of assessment. The following standards are widely accepted:

The person has sufficient expertise in the subject matter in question.

Claims made by a person who lacks the needed degree of expertise to make a reliable claim will, obviously, not be well supported. In contrast, claims made by a person with the needed degree of expertise will be supported by the person’s reliability in the area.

Determining whether or not a person has the needed degree of expertise can often be very difficult. In academic fields (such as philosophy, engineering, history, etc.), the person’s formal education, academic performance, publications, membership in professional societies, papers presented, awards won and so forth can all be reliable indicators of expertise. Outside of academic fields, other standards will apply. For example, having sufficient expertise to make a reliable claim about how to tie a shoe lace only requires the ability to tie the shoe lace and impart that information to others. It should be noted that being an expert does not always require having a university degree. Many people have high degrees of expertise in sophisticated subjects without having ever attended a university. Further, it should not be simply assumed that a person with a degree is an expert.

Of course, what is required to be an expert is often a matter of great debate. For example, some people have (and do) claim expertise in certain (even all) areas because of a divine inspiration or a special gift. The followers of such people accept such credentials as establishing the person’s expertise while others often see these self-proclaimed experts as deluded or even as charlatans. In other situations, people debate over what sort of education and experience is needed to be an expert. Thus, what one person may take to be a fallacious appeal another person might take to be a well supported line of reasoning. Fortunately, many cases do not involve such debate.

The claim being made by the person is within her area(s) of expertise.

If a person makes a claim about some subject outside of his area(s) of expertise, then the person is not an expert in that context. Hence, the claim in question is not backed by the required degree of expertise and is not reliable.

It is very important to remember that because of the vast scope of human knowledge and skill it is simply not possible for one person to be an expert on everything. Hence, experts will only be true experts in respect to certain subject areas. In most other areas they will have little or no expertise. Thus, it is important to determine what subject area a claim falls under.

It is also very important to note that expertise in one area does not automatically confer expertise in another. For example, being an expert physicist does not automatically make a person an expert on morality or politics. Unfortunately, this is often overlooked or intentionally ignored. In fact, a great deal of advertising rests on a violation of this condition. As anyone who watches television knows, it is extremely common to get famous actors and sports heroes to endorse products that they are not qualified to assess. For example, a person may be a great actor, but that does not automatically make him an expert on cars or shaving or underwear or diets or politics.

There is an adequate degree of agreement among the other experts in the subject in question.

If there is a significant amount of legitimate dispute among the experts within a subject, then it will fallacious to make an Appeal to Authority using the disputing experts. This is because for almost any claim being made and “supported” by one expert there will be a counterclaim that is made and “supported” by another expert. In such cases an Appeal to Authority would tend to be futile. In such cases, the dispute has to be settled by consideration of the actual issues under dispute. Since either side in such a dispute can invoke experts, the dispute cannot be rationally settled by Appeals to Authority.

There are many fields in which there is a significant amount of legitimate dispute. Economics is a good example of such a disputed field. Anyone who is familiar with economics knows that there are many plausible theories that are incompatible with one another. Because of this, one expert economist could sincerely claim that the deficit is the key factor while another equally qualified individual could assert the exact opposite. Another area where dispute is very common (and well known) is in the area of psychology and psychiatry. As has been demonstrated in various trials, it is possible to find one expert that will assert that an individual is insane and not competent to stand trial and to find another equally qualified expert who will testify, under oath, that the same individual is both sane and competent to stand trial. Obviously, one cannot rely on an Appeal to Authority in such a situation without making a fallacious argument. Such an argument would be fallacious since the evidence would not warrant accepting the conclusion.

It is important to keep in mind that no field has complete agreement, so some degree of dispute is acceptable. How much is acceptable is, of course, a matter of serious debate. It is also important to keep in mind that even a field with a great deal of internal dispute might contain areas of significant agreement. In such cases, an Appeal to Authority could be legitimate.

The person in question is not significantly biased.

If an expert is significantly biased then the claims he makes within his are of bias will be less reliable. Since a biased expert will not be reliable, an Argument from Authority based on a biased expert will be fallacious. This is because the evidence will not justify accepting the claim.

Experts, being people, are vulnerable to biases and predjudices. If there is evidence that a person is biased in some manner that would affect the reliability of her claims, then an Argument from Authority based on that person is likely to be fallacious. Even if the claim is actually true, the fact that the expert is biased weakens the argument. This is because there would be reason to believe that the expert might not be making the claim because he has carefully considered it using his expertise. Rather, there would be reason to believe that the claim is being made because of the expert’s bias or prejudice.

It is important to remember that no person is completely objective. At the very least, a person will be favorable towards her own views (otherwise she would probably not hold them). Because of this, some degree of bias must be accepted, provided that the bias is not significant. What counts as a significant degree of bias is open to dispute and can vary a great deal from case to case. For example, many people would probably suspect that doctors who were paid by tobacco companies to research the effects of smoking would be biased while other people might believe (or claim) that they would be able to remain objective.

The area of expertise is a legitimate area or discipline.

Certain areas in which a person may claim expertise may have no legitimacy or validity as areas of knowledge or study. Obviously, claims made in such areas will not be very reliable.

What counts as a legitimate area of expertise is sometimes difficult to determine. However, there are cases which are fairly clear cut. For example, if a person claimed to be an expert at something he called “chromabullet therapy” and asserted that firing painted rifle bullets at a person would cure cancer it would not be very reasonable to accept his claim based on his “expertise.” After all, his expertise is in an area which is devoid of legitimate content. The general idea is that to be a legitimate expert a person must have mastery over a real field or area of knowledge.

As noted above, determining the legitimacy of a field can often be difficult. In European history, various scientists had to struggle with the Church and established traditions to establish the validity of their discliplines. For example, experts on evolution faced an uphill battle in getting the legitimacy of their area accepted.

A modern example involves psychic phenomenon. Some people claim that they are certified “master psychics” and that they are actually experts in the field. Other people contend that their claims of being certified “master psychics” are simply absurd since there is no real content to such an area of expertise. If these people are right, then anyone who accepts the claims of these “master psychics” as true are victims of a fallacious appeal to authority.

The authority in question must be identified.

A common variation of the typical Appeal to Authority fallacy is an Appeal to an Unnamed Authority. This fallacy is also known as an Appeal to an Unidentified Authority.

This fallacy is committed when a person asserts that a claim is true because an expert or authority makes the claim and the person does not actually identify the expert. Since the expert is not named or identified, there is no way to tell if the person is actually an expert. Unless the person is identified and has his expertise established, there is no reason to accept the claim.

This sort of reasoning is not unusual. Typically, the person making the argument will say things like “I have a book that says…”, or “they say…”, or “the experts say…”, or “scientists believe that…”, or “I read in the paper..” or “I saw on TV…” or some similar statement. in such cases the person is often hoping that the listener(s) will simply accept the unidentified source as a legitimate authority and believe the claim being made. If a person accepts the claim simply because they accept the unidentified source as an expert (without good reason to do so), he has fallen prey to this fallacy.

As suggested above, not all Appeals to Authority are fallacious. This is fortunate since people have to rely on experts. This is because no one person can be an expert on everything and people do not have the time or ability to investigate every single claim themselves.

In many cases, Arguments from Authority will be good arguments. For example, when a person goes to a skilled doctor and the doctor tells him that he has a cold, then the the patient has good reason to accept the doctor’s conclusion. As another example, if a person’s computer is acting odd and his friend, who is a computer expert, tells him it is probably his hard drive then he has good reason to believe her.

What distinguishes a fallacious Appeal to Authority from a good Appeal to Authority is that the argument meets the six conditions discussed above.

In a good Appeal to Authority, there is reason to believe the claim because the expert says the claim is true. This is because a person who is a legitimate expert is more likely to be right than wrong when making considered claims within her area of expertise. In a sense, the claim is being accepted because it is reasonable to believe that the expert has tested the claim and found it to be reliable. So, if the expert has found it to be reliable, then it is reasonable to accept it as being true. Thus, the listener is accepting a claim based on the testimony of the expert.

It should be noted that even a good Appeal to Authority is not an exceptionally strong argument. After all, in such cases a claim is being accepted as true simply because a person is asserting that it is true. The person may be an expert, but her expertise does not really bear on the truth of the claim. This is because the expertise of a person does not actually determine whether the claim is true or false. Hence, arguments that deal directly with evidence relating to the claim itself will tend to be stronger.

Michael Hiltzik is either to stupid to know that he is presenting an Appeal to authority fallacy, or more likely knows and doesn’t care because doing so furthers his own ideological agenda. In either case the fact still remains that Hiltzik is engaging in exactly the practices that he claims to be decrying.

The use of the term “Climate change deniers” is a dishonest and disingenuous accusation designed purely to stifle debate by intentionally comparing those who question, not whether the climate changes, (nobody questions that), but what the causes of climate change are, what the consequences of climate change might be, and to what extent the climate is changing, by comparing them to individuals who assert that Nazi Germany never engage in the genocidal actions known as “The Holocaust”, i.e. Holocaust deniers.

In the exact same vein, the accusations that

And all those fabricated Obamacare horror stories wholesaled by Republican and conservative opponents of the Affordable Care Act and their aiders and abetters in the right-wing press? Their purpose is to sow doubt about the entire project of healthcare reform; if the aim were to identify specific shortcomings of the act, they’d have to accompany every story with a proposal about how to fix it.

are equally dishonest and disingenuous, there are no “fabricated Obamacare horror stories” what there are, are millions of documented case where individuals were forced to give up health insurance plans that they liked and could afford, in favor of health insurance plans that they neither liked or could afford.

In short, Michael Hiltzik and the Los Angeles Times are knowingly and willfully engaging in the dissemination of disinformation and the production of lies and propaganda to prop up their obviously faltering and deeply flawed political ideology.

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